What FitSauna was up against
How we fixed it
We started with deep customer research to understand the psychology of the infrared sauna buyer: their health goals, lifestyle identity, and the emotional journey from curiosity to $3,000+ purchase.
Armed with these insights, we developed UGC creative specifically designed for high-ticket health products: before/after transformation stories, expert endorsements, and social proof that addressed the primary objections (cost, effectiveness, space requirements).
We paired each winning creative with custom listicles and advertorials that pre-warmed cold traffic before they ever saw a product page.
What changed after Loud Lion
The results exceeded every projection. Within 60 days, FitSauna went from $10K to $265K per month, a 2,550% increase in monthly revenue. The 19x ROAS demonstrated that our creative and media strategy was not just generating sales, but generating highly profitable sales at scale.
The guys at Loud Lion are great to work with and they are great at what they do. Extremely flexible with our schedule and accommodating. When its time to get leads and sales they're on it. They've been very patient with our erratic scheduling. Hard to get inventory, then delays... We'll be ready to launch again soon and Loud Lion is our go to Facebook marketing team.