What Institute of Human Anatomy was up against
How we fixed it
We operated as a fully integrated growth partner, handling everything end-to-end: paid media across Meta and Google, creative, landing pages, and email all working as one system rather than separate workstreams. On the creative side, we produced over 200 creatives across the partnership, giving us the volume needed to test hooks, angles, and messaging at pace and continuously feed the best performers back into the account. We also rebuilt their landing page from the ground up, tightening the path from ad to purchase. The defining feature of the engagement was integration: strategy, creative, and execution moving together, so every insight from the ad account informed the creative, and every creative test informed the funnel.
What changed after Loud Lion
Starting from roughly $0, we scaled the Institute of Human Anatomy to around $40K per month, a multiple six-figure annual run rate, within the first year, built entirely through paid acquisition rather than their existing audience. The rebuilt landing page delivered a clear improvement in conversion rate, and on the paid side we consistently held around a 2x ROAS on their digital product. The 200+ creatives produced over the year gave the account the testing volume and creative depth to sustain that performance as spend scaled. The result was a brand-new, profitable revenue channel that didn't exist twelve months earlier.
We went from roughly $0 to $40k per month, a multiple six-figure run rate within our first year working together. The team handled everything end-to-end: paid media, creative, landing pages, and email and produced over 200 creatives during that time. They also rebuilt our landing page, which led to a clear improvement in conversion rate. On the paid side, we consistently achieved around a 2x ROAS on our digital product. What stood out most was how integrated their approach was: strategy, creative, and execution all working together.
