What Greenspoon was up against
How we fixed it
We started at the infrastructure level, rebuilding the Meta and Google account structures so that reported performance could actually be trusted. On top of that stable base, we shifted the creative strategy toward desire-led messaging, layering proven direct-response angles against distinct awareness-stage targeting — so the algorithm had real signal to work with, rather than one blended audience running one blended message.
Rebuilt account infrastructure across Meta and Google to close the gap between reported and actual backend performance, giving Greenspoon numbers they could trust for investment decisions.
Desire-based creative testing layered against distinct awareness stages, uncovering the specific angles that consistently outperformed for cold audiences.
Product-to-demographic mapping — assigning specific product groups to the audiences most likely to convert on them, then using that pairing as a dedicated new-customer acquisition channel.
Continuous iteration through ongoing, high-frequency collaboration rather than biweekly check-ins, so insights fed back into the account in days, not sprints.
What changed after Loud Lion
Four of the top five year-over-year new-customer revenue growth months of the last three years have happened since Greenspoon started working with Loud Lion — alongside three of their three highest total-revenue months on record (the sole exception falling in their known seasonal low point).
- YoY new-customer revenue growth: 41% · 56% · 44% · 47% across the first four months.
- YoY total revenue growth: 55% · 40% · 40% · 32%.
- Average monthly new customers: ~1,065, versus a ~720 historical average.
- Best month on record: 1,327 new customers.
- New vs. retained: new-customer growth is now outpacing retained.
New-customer acquisition went from a stalled ~4% of sales to Greenspoon's fastest-growing revenue line — growth they can now treat as a decision they make, not a question mark. (Figures reflect Greenspoon's internal backend reporting across the first four months of the partnership.)
~47% YoY new-customer revenue growth
Loud Lion did a thorough job identifying our ICP and customer pain points, even from outside Kenya. They started from the core — setting up the ad account infrastructure properly on Meta and Google — and pushed on things we knew mattered but had never solved ourselves. Growth now feels like a decision we make, rather than a question mark.
