Technisport Increases their ARR by 300k in 60 Days
Over an 18-month strategic partnership, we developed high-energy, gamer-focused video ads and optimized campaigns to scale ad spend profitably, driving a $300K ARR increase in just 60 days, a 330% growth, and achieving 4.5x ROAS.
The Challenges
- Inability to Scale Profitably: Technisport was generating some revenue from advertising, but their growth was limited. Their ad campaigns were not structured to scale efficiently, and they were unable to increase their ad spend without seeing a proportional drop in their Return on Ad Spend (ROAS).
- Poor Creative Performance: Their existing creative assets were generic and lacked the dynamic feel needed to resonate with the gaming community. They were failing to capture attention and differentiate the brand from competitors, leading to a high Cost Per Acquisition (CPA).
- Limited Brand Awareness: Despite a quality product, the brand had limited awareness in a highly competitive market. They needed a strategy to not only sell products but also to build brand recognition and credibility within the gaming community.
- Low-Revenue Trap: The brand was stuck in a low-revenue cycle, generating only about $12,000 a month from ads. They needed a rapid, high-impact strategy to prove that their products could generate a massive return on investment and justify a larger ad budget.
Our Solution
Over a total 1 year engagement, our team focused on a singular goal: explosive, profitable growth. Creatively, we developed a series of high-energy, performance-driven video ads that highlighted the key features of their gaming chairs in a way that appealed directly to gamers, focusing on comfort during long sessions, ergonomic design, and style. On the performance side, we used these new winning creatives to fine-tune their ad targeting and campaign structure, allowing us to rapidly scale their ad spend without sacrificing profitability.
The Results
Our strategic intervention delivered a massive boost to their ad revenue. We took their monthly ad revenue from $12,150 to $37,980 in just two months, a 330% increase. This rapid growth demonstrated that with the right creative and strategy, their products could generate a significant return on investment.
