Dispute Beast’s’ ROAS increased by 59% with a 6 figure monthly spend
Over a year-long partnership, we transformed Dispute Beast’s ad performance by implementing a high-volume UGC creative system. We increased ROAS by 59% (from 2.3x to 3.4x) while scaling consistent six-figure monthly ad spend.
The Challenges
- Difficulty Communicating Value: As a tech service, Dispute Beast’s product was intangible and complex, making it difficult to communicate its value in a simple, engaging way through advertising. The creative assets weren’t effectively translating the service’s benefits to a skeptical audience.
- High Ad Spend, Stagnant ROAS: The brand was spending a multiple six figures each month but was stuck with a flat Return on Ad Spend (ROAS). This meant their ad campaigns were not as efficient as they could have been, and they were pouring money into a funnel that had diminishing returns.
- Rapid Creative Fatigue: The ad account was suffering from a lack of fresh, engaging content, leading to creative fatigue. Their ads were quickly becoming stale, and they had no system in place to consistently produce a high volume of new, performance-driven creatives.
- Poor Conversion Rate: The lack of compelling creative meant that even when potential customers clicked on their ads, they were not converting into paying customers at a profitable rate. We needed a creative strategy that not only captured attention but also drove action.
Our Solution
Over a year-long partnership, we addressed their creative and performance issues with a high-volume, data-driven approach. We established a system to produce a steady stream of new UGC assets per month. These videos and images were designed to be highly iterative, allowing us to rapidly test new hooks, messaging, and calls-to-action. By focusing on authentic, relatable content, we were able to humanize the service and demonstrate its value in a simple, compelling way that directly addressed their audience’s pain points.
The Results
The consistent flow of high-performing creative assets led to a significant improvement in their ad efficiency. We were able to scale their monthly ad spend while improving their Return on Ad Spend (ROAS) to a remarkable 3.5x, a 59% increase on the 2.3x return that they were used to. This success demonstrated that even for a complex service, a strategic, high-volume creative approach is a critical component of a successful ad strategy.