Omniore
4.5x ROAS up from 1.5x | 600k ARR Increase from 120k | -35% CPA Down from $25 | $122 AOV Increase from $65
The Challenges
- Stagnant ROAS and Scaling Barrier: Omniore was stuck at a stagnant 1.5x Return on Ad Spend (ROAS). This inefficient performance meant they couldn’t confidently scale their ad spend, especially during crucial sales periods, severely limiting their ability to achieve market growth.
- Creative Fatigue and Diminishing Returns: The brand relied on traditional, static studio shots that lacked authenticity. Their ad content was suffering from rapid creative fatigue, leading to high CPMs and rapidly diminishing returns as their core audience became desensitized to their generic visuals.
- Lack of Emotional Storytelling: Jewelry is an inherently emotional and aspirational purchase, yet their creative failed to tap into the core motivations, gift-giving, self-reward, and personal style. They were selling a commodity, not a memory or an experience, which hindered conversion at the bottom of the funnel.
- Inefficient Audience Segmentation (Performance): The existing ad structure was too simplistic and failed to segment audiences by purchase intent (e.g., separating engagement ring searchers from casual accessory shoppers). This resulted in an inefficient bidding strategy that led to wasteful spending on low-converting segments.
Our Solution
We executed a complete, multi-stage overhaul of Omniore’s creative assets and ad strategy. Creatively, we moved away from generic product shots and implemented a full-funnel video strategy. This included sourcing authentic user-generated content (UGC) (unboxing videos, genuine testimonials, and ‘how to style’ guides) for top-of-funnel engagement. Simultaneously, we produced highly polished, emotionally-driven video ads focused on gift-giving and milestone moments for the middle and bottom of the funnel. On the performance side, we restructured their ad account to align with this new creative, creating sophisticated audiences segmented by intent, ensuring that the right emotional message reached the right customer.
The Results
The strategic creative and performance revamp delivered immediate, high-impact results. We successfully increased their Return on Ad Spend (ROAS) by a multiple of 2x, moving it from a limiting 1.5x to a highly profitable 3.0x. This dramatic lift allowed Omniore to scale their ad spend confidently, fueled by a -35% reduction in their Cost Per Acquisition (CPA) and a significant increase in overall profitability.