Riot Swim slashed their CPA by 72% and achieved a ROAS of 8x while increasing spend.
Through a full-scale strategy overhaul of Meta and Google Ads- optimizing campaigns, keywords, and creatives – we cut cost per result by 72%, increased spend by 50%, and achieved an average 8x ROAS.
The Challenges
- Inefficient Ad Spend: Riot Swim’s Meta and Google Ad accounts were underperforming, leading to a high cost per result (CPA). They were spending money inefficiently and were not achieving the return on investment that was necessary for a high-volume business like swimwear.
- Poorly Structured Google Account: The brand’s Ad accounts were not properly structured to handle the complexity of a high-volume product catalog. This made it difficult to manage campaigns and optimize for profitability across different product lines.
- Inadequate Keyword Bidding: They were using inefficient bidding strategies that either overspent on low-value keywords or missed out on high-intent search queries. This was a major obstacle to scaling their Google Ads performance.
- Unoptimized Creative for Search: While their product photos were beautiful, they were not optimized for performance marketing channels. The ads lacked the clear, concise messaging and strong calls-to-action needed to convert search queries into sales at a low cost.
Our Solution
We conducted a full-scale audit and overhaul of their Meta and Google Ad accounts. We meticulously restructured their campaigns, refined their keyword bidding, and implemented a sophisticated strategy to prioritize the most profitable keywords and audiences. On the creative side, we wrote and tested new ad copy that was optimized for search, focusing on clear value propositions and strong calls-to-action that directly addressed customer intent.
The Results
Our focused efforts on both account optimization and creative refinement delivered a massive improvement in ad efficiency. We were able to decrease their cost per result by 72%, a significant achievement that dramatically improved their profitability and allowed them to scale their advertising efforts more effectively.
