FitSauna enjoys a 19x ROAS and scales monthly ad rev from 10k to 265k.
Through a 2-year strategic partnership, leveraging high-impact creative, authentic video content, and a precision-targeted ad funnel, we scaled monthly revenue from $10K to $265K+, achieving a 19x ROAS and unlocking massive business value.
The Challenges
- High Price Point & Perceived Risk: FitSauna sells a high-ticket, luxury item, which naturally comes with a high perceived risk for customers. The creative needed to be powerful enough to overcome this and build a level of trust that would convince a customer to make a significant purchase online.
- Inefficient Ad Account & Limited Reach: The brand was stuck in a low-revenue cycle, generating only about $10,000 per month. Their ad campaigns were not structured to effectively target a high-net-worth audience, and they were failing to reach a qualified pool of potential buyers.
- Complex Value Proposition: The product’s health benefits were complex and not easily communicated in a simple ad. They needed a strategy to convey the profound, transformative benefits of their saunas in a way that resonated with a discerning audience.
- Under-Utilized Creative Assets: Their existing creative assets were not optimized for a high-ticket item. They were using basic, informative content that did not create a sense of desire or luxury, which is essential for selling a premium product.
Our Solution
Our one-year partnership was a testament to the power of targeted, high-impact creative. On the creative side, we focused on producing high-quality video content, including authentic customer testimonials, expert endorsements, and lifestyle-focused ads that showcased the saunas as an integral part of a healthy, luxurious lifestyle. We also A/B tested a variety of ad hooks to find the most effective messaging for a high-ticket item. On the performance side, we used this new content to build a sophisticated ad funnel that targeted a highly specific, high-intent audience.
The Results
Our strategic intervention delivered an incredible 25x increase in monthly revenue. Within just 60 days, we scaled their revenue from $10,000 to an astounding $265,000 per month. This explosive growth and profitability ultimately enabled the client to successfully sell the company, highlighting the significant business value our strategic partnership created.
