Diamond Cross achieves 31% in YoY revenue growth
Over a three-year partnership, we helped increase ROAS from 1.8x to 3.45x and grow YoY store revenue by 31% by improving creative assets, optimizing targeting strategies, and enhancing SEO across 1,000+ products.
The Challenges
- Lack of Brand Storytelling: Diamond Cross Ranch had a high-end product with a unique history, but their advertising failed to capture that narrative. Their ads were generic and lacked the authentic storytelling needed to build an emotional connection with their audience, who valued craftsmanship and heritage.
- Unprofitable Ad Campaigns: The brand was generating revenue, but their ad campaigns were not optimized for a high Return on Ad Spend (ROAS). Their ad spend was inefficient, limiting their ability to scale and grow their business without sacrificing profitability.
- Audience Targeting Inefficiency: Their existing ad targeting was broad and not specific enough to reach high-value customers. They were spending money on a wide audience rather than a curated group of customers who were most likely to purchase their luxury products.
- Static Creative Assets: Their creative assets were primarily high-quality but static product photos that did not show the products in a natural or compelling context. They lacked the dynamic video content needed to effectively tell their brand story and drive conversions.
- Weak SEO: With over 1,000 products listed, Diamond Cross’s ads were underperforming because the product pages weren’t fully optimised for SEO. This lack of optimisation meant their Google ads were not able to leverage the full value of the product catalog, limiting visibility and revenue potential.
Our Solution
Our three-year partnership was centered on elevating both their creative assets and their ad account performance. Creatively, we moved away from generic product photos and toward a comprehensive storytelling approach. We used user-generated content (UGC) and dynamic videos that showcased their products in their natural environment, highlighting their quality and durability. On the performance side, we used this rich, new creative to build a sophisticated ad account structure and targeting strategy, ensuring we were reaching the right audience with the right message. We also optimized each of their 1000+ products for better SEO ranking that led to a 20% increase in ad revenue.
The Results
The integrated creative and performance strategy led to significant gains. We successfully increased their Return on Ad Spend (ROAS) from an initial 1.8x to a remarkable 3.45x. This improved efficiency allowed them to confidently increase their monthly ad spend to over $75k, fueling a 31% increase in year-over-year store revenue.
