On Point increases profit by 43%, reaching 700k in month 1 alone
Through a complete overhaul of On Point’s Google Ads campaigns and creatives, we eliminated wasted spend and boosted profitability. This resulted in $700K in monthly profit, a 43% increase over the previous year.
The Challenges
- Chaotic Ad Account Structure: As a medical device product, OnPoint’s Google Ads account was disorganized and inefficient. They were running a multitude of unoptimized campaigns and ad sets, which made it impossible to accurately track performance and allocate budget effectively.
- Significant Wasted Ad Spend: A large portion of their ad budget was being wasted on inefficient campaigns and low-performing keywords. This “leak” in their ad funnel was a major drag on their profitability and a primary obstacle to scaling.
- Low Conversion Rates: The ad copy was generic and failed to stand out in a competitive market, which led to poor click-through rates and a low conversion rate. We needed a new creative strategy that was both compelling and highly effective at converting clicks into paying customers.
- Stagnant Profitability: Despite a healthy top-line revenue, their profits were flat due to the inefficiencies in their ad account. They were leaving a massive amount of money on the table that could be converted into profit with a strategic overhaul.
Our Solution
In a rapid, 30-day sprint, our team performed a complete audit and overhaul of their Google Ads account. We meticulously restructured their campaigns, paused inefficient ad sets, and refined their keyword targeting to eliminate wasted spend. We then developed a suite of new, high-converting ad creatives and compelling ad copy that spoke directly to their audience’s pain points. Our dual focus on both account optimization and creative revitalization unlocked their true potential.
The Results
The immediate impact was transformative. Within just one month, we were able to increase their monthly profit from $680k to over $970k, a staggering increase. We achieved this by saving them $180k in wasteful ad spend and generating an additional $110k in revenue through more effective campaigns.
