Fatworks scales from a low 6 figure to 8 figure annual revenue business.
Over a five-year partnership, we repositioned Fatworks from a niche product to a versatile cooking staple by leveraging UGC, lifestyle content, and strategic ad campaigns. This boosted AOV by 300%, scaled annual revenue from $200K to $12M, and fundamentally transformed their business.
The Challenges
- Perception as a Niche Product: The brand’s products, rendered animal fats, were perceived as a niche or specialty item, primarily appealing to a small group of health-conscious consumers. We needed to break this mold and reposition them as a versatile, everyday cooking staple for a much wider audience.
- Stagnant Revenue and Market Share: Despite a dedicated customer base, Fatworks had hit a revenue plateau. Their advertising was not generating the growth needed to compete with larger, more traditional cooking oil brands, and they were losing out on potential market share.
- Low Average Order Value (AOV): With a low AOV of around $50, the cost of customer acquisition was eating into their margins. It was unsustainable to scale ad spend profitably when a single order barely covered the cost to acquire the customer, severely limiting their growth potential.
- Lack of Authentic Creative: Their existing marketing content consisted of basic product shots that failed to tell a compelling story. They lacked the authentic, lifestyle-oriented content needed to showcase the product’s benefits and inspire customers to make a larger, more considered purchase.
Our Solution
Our strategic partnership spanned five years, allowing us to implement a long-term, comprehensive strategy that went far beyond simple ad creative. We developed a multi-faceted content plan that included user-generated content (UGC) campaigns focused on showcasing a variety of recipes, health tips, and lifestyle applications for their products. This creatively repositioned the brand and organically encouraged customers to purchase more per order. On the performance side, we designed ad campaigns that strategically promoted high-margin product bundles, directly addressing the AOV issue and making ad spend far more efficient.
The Results
Our efforts fundamentally transformed Fatworks’ business. Over the course of our partnership, we increased their Average Order Value (AOV) by 326%, from $76 to a remarkable $323. This allowed us to scale their ad campaigns with a healthy return, growing the brand from just $200k in annual revenue to over $12 million per year.
